Using Eye Tracking in Usability and Web Research

Robertino Pereira

Tobii Technology, Germany

Online Experiments

Ulf-Dietrich Reips^1,2

1: University of Deusto, Spain; 2: IKERBASQUE - Basque Foundation of Science, Spain

Online Surveys in Practice: Pitfalls and Factors of Success

Axel Theobald

Rogator AG, Germany

From Online Panels to Feedback Communities - A Hands-On Introduction to a Holistic Insight Generation

Sebastian Kramer, Stefan Laufer

Globalpark AG, Germany

TRACK 1 sponsored by

The Effects of Different Incentives on Data Quantity and Data Quality in Online Panels

Ranjit Konrad Singh¹, Birgit Johanna Voggeser¹, Anja S. Göritz²

1: University of Erlangen-Nuremberg, Germany; 2: University of Würzburg

Improving sample quality by utilising the multiple contacts approach

Jadwiga Przewlocka

Gemius SA, Poland

The longitudinal effect of incentives on participation and data quality in online panels

Benedikt P. Neumann¹, Anja S. Göritz^{1, 2}

1: University of Wuerzburg, Germany; 2: University of Nuremberg, Germany

Online customer care: How organizations should respond on negative consumer reviews

Sonja Utz, Peter Kerkhof, Camiel Beukeboom

VU University Amsterdam, Netherlands, The

Online Clinics as Format for User Research in Innovation Management

Franziska Becker, Henning Breuer, Mitja Wogatzky

Deutsche Telekom Laboratories, Germany

Semantic Mining or What We Can Read Between The Lines: How to Uncover Concealed Insights from Qualitative Data

Andera Gadeib¹, Heidi Neubert²

1: Dialego, Germany; 2: Dialego, Germany

How is Self-Disclosure in the Social Web associated with Privacy Concerns?

Monika Taddicken¹, Michael Schenk²

1: University Hamburg, Germany; 2: University of Hohenheim, Stuttgart, Germandy

Lack of Motivation or Dominance of Privacy Concerns? Why Internet Users Do NOT Use the Social Web.

Cornelia Jers¹, Monika Taddicken², Michael Schenk¹

1: Universität Hohenheim, Germany; 2: Universität Hamburg, Germany

The Effect of Textual Feedback on Rebuilding Trust in Online Auction Sites

Marcin Bober, Chris Snijders, Uwe Matzat

Eindhoven University of Technology, The Netherlands

Are well-selected panelists better respondents? Insights into the effect of a master screener on panel performance and data quality

Christoph Irmer, Florian Tress

ODC Services GmbH, Germany

Selection Bias in Web Surveys and the Use of Propensity Scores in Forecasting the Result of the 2009 German Federal Election

Jochen Musch, Sebastian Ullrich, Birk Diedenhofen

University of Duesseldorf, Germany

Breakoff in Web Surveys of the German Longitudinal Election Study (GLES)

Jan Eric Blumenstiel¹, Joss Roßmann¹, Markus Steinbrecher²

1: GESIS, Germany; 2: University of Mannheim, Germany

Best Practice Award Award sponsored by
Live Voting sponsored by

Citrus Insights 2.0 – How systematic listening with netnography uncovered explorative insights for future citrus concepts

Steffen Hück¹, Dag Piper²

1: HYVE, Germany; 2: Symrise, Germany

Customer Feedback Community (CFC) – Case Study VfL Gummersbach

Thorsten Hoenen¹, Radu Immenroth², Vanessa Voß²

1: VFL Gummersbach; 2: Globalpark AG, Germany

Co-creation with Installers in the Heating Industy: a new and valuable field for applied B-to-B-Online Research

Philipp Schokal, Dirk Hohm

Viessmann Werke GmbH & Co KG, Germany

Multiple Digital Divides? Inequalities in the Use of Different Web-2.0-Applications

Ljewin Scheiko, Cornelia Jers, Christine Uzler, Michael Schenk

University of Hohenheim, Germany

How Social Position Influences the Germans’ Internet Use

Kathrin Dudenhoeffer, Michael Meyen

Ludwig-Maximilians-Universität München, Germany

Does the "do it yourself approach" help reducing digital inequality? The vicious circle of lacking digital literacy and infrequent internet usage

Uwe Matzat, Bert Sadowski

Eindhoven University of Technology, Netherlands, The

Potentials and Constraints of Propensity Score Weighting to Improve Web Survey Quality

Stephanie Steinmetz, Kea Tijdens

University Rotterdam, Netherlands, The

Using Propensity Score Weighting to Reduce Bias of a Swiss Market Research Web Panel

Gordon Wiegand¹, Hoffmann Jella², Hulliger Beat¹, Langenauer Stefan²

1: University of Applied Sciences Northwestern Switzerland, Switzerland; 2: LINK Institut Institut für Markt- und Sozialforschung

Is Data Impressed by Propensity Weighting - An Empirical Test

Frank Drewes

Harris Interactive AG, Germany

Best Practice Award Award sponsored by
Live Voting sponsored by

NameTester

Christine Stark¹, Tim Oesterlau²

1: Endmark GmbH, Germany; 2: YouGovPsychonomics AG, Germany

Media usage patterns of premium customers in the USA, Japan and Germany

Martin Einhorn, Michael Löffler, Thomas Klein Reesink

Dr. Ing. h.c. F. Porsche AG, Germany

Baseline survey: Advertising impact of Pre-Roll Video Ads

André Heimerl¹, Stefan Schönherr²

1: VivaKi Services GmbH, Germany; 2: eye square GmbH, Germany

Relationship Management on Social Network Sites: A Social Psychology View

Nicola Döring, Alexander Bohn

Ilmenau University of Technology, Germany

Government Communication on the Social Web – an Experimental Study Exploring the Use of Interactive and Participative Elements

Daniel Heine, Ansgar Zerfaß

University of Leipzig, Germany

Social Comparison Online: Examining the effects of online profiles on social networking sites

Nina Haferkamp

University of Duisburg-Essen, Germany

Can a professional questionnaire layout make up for a boring topic? The mediating role of topic interest in the relationship between questionnaire layout, response rate, and data quality in online access panels

Florian Keusch¹, Wolfgang Mayerhofer¹, Silke Jungreithmaier¹, Nicole Weilbuchner¹, Roland Führer², Herbert Kling²

1: Vienna University of Economics and Business, Austria; 2: meinungsraum.at OnlinemarktforschungsgmbH, Vienna, Austria

Theoretical model of context-sensitive mobile methods

Emanuel Maxl

Evolaris, Austria

Non-Substantive Responses and Navigation in Web Surveys

Mick P. Couper¹, Reg Baker², Joanne Mechling²

1: University of Michigan, United States of America; 2: Market Strategies International, United States of America

Readership measurement in the media convergence era. A new paradigm for the new reality.

Małgorzata Półtorak, Jarosław Kowalski

Gemius, Poland

Qualitative Online Market Research – fad or model for the future?

Tom Wirth, Edith Seifert

respondi AG, Germany

Hybrid Approach for the 360⁰ View: How to Attract the Best Global Workforce (Case Study)

Ilka M Kuhagen^1,2,5, Julia Gartside^4,3

1: IKM, Germany; 2: QRCA; USA; 3: ESOMAR; 4: AQR, UK; 5: BVM; Germany

Behavior Beyond the World of Online Gaming

Oswald D. Kothgassner, Birgit U. Stetina, Mario Lehenbauer, Martina Seif, Ilse Kryspin-Exner

University of Vienna, Austria

An Empirical Investigation of Internet File-Sharer Motives and Behaviour

Christian Pauli, Martin Shepperd, Steve Counsell

Brunel University, United Kingdom

Internet Goes Television - What Does the Consumer Want?

Andrea Geisslitz, Neubarth Wolfgang

TNS Infratest GmbH, Germany

Implicit measurement opportunities in branding and ad research – A case study in online ad tracking

Jutta Rothmund, Clemens Drolshagen

YouGovPsychonomics AG, Germany

The Impact of Visual and Functional Design Elements in Online Survey Research

Kerstin Hammen

SevenOne Media, Germany

Formatting Error with Ordinal Rating Scales and Visual Analogue Scales

Frederik Funke¹, Ulf-Dietrich Reips^{2, 3}

1: University of Tübingen, Germany; 2: Departamento de Psicología, Universidad de Deusto, Spain; 3: IKERBASQUE, Basque Foundation for Science, Spain

Social Networking Sites: New approaches for Online-Panels?

Maria Drosdow¹, Holger Geißler²

1: Hochschule Pforzheim, Germany; 2: YouGov Psychonomics AG

How new engagement techniques and question approaches are revolutionizing online research data gathering

Jon Puleston

GMI (Global Market Insite, Inc.), Germany

Trial by Ordeal, a medieval approach to a modern day problem

Peter John Cape, Kristin Cavallaro

Survey Sampling International, United Kingdom

Microblogging and its Dynamics: Networks, Activity and Involvement in Blip (Polish Twitter)

Mikołaj Hnatiuk¹, Jan Zając², Michał Podlewski¹

1: University of Warsaw, Institute of Sociology, Poland; 2: University of Warsaw, Institute of Psychology, Poland

Using SMS Campaigns to Increase CATI Survey Productivity

Giovanni Mirko Pace

Demetra s.a.s., Italy

Types of twitter users

Thilo Trump

result gmbh, Germany

TRACK 1 sponsored by

Eye Tracking and Cognitive Interviewing: Steps to improve online questionnaires

Simone Tries, Sabine Sattelberger

Federal Statistical Office of Germany (FSO), Germany

Good or Bad? That is the Question! Identifying Poor Survey Question Wording Using Eye Tracking

Timo Lenzner¹, Lars Kaczmirek², Mirta Galesic³

1: GESIS - Leibniz Institute for the Social Sciences, Germany; 2: GESIS - Leibniz Institute for the Social Sciences, Germany; 3: Max Planck Institute for Human Development, Germany

Eye Tracking & Retrospective Think Aloud - Comparing the value of different cues when using the retrospective think aloud method in online market research

Tommy Strandvall, Robertino Pereira

Tobii Technology, Germany

Functioning of Response Scales – an Eye-Tracking Study

Monika Koller, Thomas Salzberger, Christoph Himmer

WU Wien, Austria

Hub, Fine-Tuner or Business as Usual? Social Network Sites in the 2009 Federal Election

Jan-Hinrik Schmidt, Jessica Kunert

Hans-Bredow-Institut, Germany

Breaking the Barrier: Interactive Election Campaign Communication on Twitter during the German General Election 2009

Pascal Jürgens¹, Andreas Jungherr²

1: University of Mainz, Germany; 2: University of Bamberg, Germany

CCAP German Election Internet Panel Study: Sample Characteristics

Raymond Duch¹, Felix Tewes², Holger Geißler²

1: University of Oxford, United Kingdom; 2: YouGovPsychonomics AG, Germany

Use of social networks in France and in the UK

Laetitia Sassinot-Uny

Dialego AG, Germany

Discussion Forums on the Internet - Private or Public Spaces

Julia Schehl

Philipps-Universität Marburg, Germany

Homophily and contagion in Online-Communities: An ethnographical case study of young people’s environmental awareness

Mirjam Saur, Gunnar Mau

SHOPPERMETRICS, Germany

Deriving Customers’ Product Perception Spaces from Forum Postings

Wolfgang Ziniel, Karl Ledermueller

Vienna University of Economics and Business, Austria

Poster Award sponsored by

Research on Research

Bettina Wagner, Christian Doessel

FOYER fuer engagierte Marktforschung, Germany

Online Access Panels: A detailed look at different Ways of Entering, their Costs and Participation Behavior

Roland Fuehrer¹, Florian Keusch²

1: meinungsraum.at OnlinemarktforschungsgmbH, Austria; 2: Institute for Advertising and Marketing Research, Vienna University of Economics and Business

Developing and Evaluating a Student Online Panel.

Barbara Stiglbauer, Manuela Gamsjäger, Timo Gnambs, Bernad Batinic, Herbert Altrichter

Johannes Kepler University Linz, Austria

Enrichment of Qualitative Research through Online Approaches: New Insights due to Online CoCreation Processes and Initiated Communities

Mohini Krischke-Ramaswamy¹, Hanna Knorr²

1: GIM Gesellschaft für Innovative Marktforschung, Germany; 2: GIM Gesellschaft für Innovative Marktforschung, Germany

User-Generated Content in Digital Games: A Multi-Method Study

Judith Gerlach, Daniel Schultheiss, Anja Solf

University of Technology Ilmenau, Germany

Online Role Playing Game Addiction

Alev Inan, Simon Drexler

University Passau, Germany

Increase Statistical Power with Visual Analogue Scales

Frederik Funke¹, Ulf-Dietrich Reips^{2, 3}

1: University of Tübingen, Germany; 2: Departamento de Psicología, Universidad de Deusto, Spain; 3: IKERBASQUE, Basque Foundation for Science, Spain

Seriousness Checks are Useful to Improve Data Validity in Online Research

Birk Diedenhofen, Frederik Aust, Sebastian Ullrich, Jochen Musch

University of Duesseldorf, Germany

A web-based free software application for online and offline experiments on priming

Pablo Garaizar, Miguel Angel Vadillo, Helena Matute

Universidad de Deusto, Spain

Testing the Applicability of Respondent Driven Sampling as an Online Research Method to Sample Hidden or Rare Populations

Danny Pajak

Europa-Universität Viadrina Frankfurt (Oder), Germany

Feeling Anonymous Today? – An Empirical Study of the Effect of Privacy-Awareness Information on Forum Users

Stefanie Pötzsch

TU Dresden, Germany

Needs as Blogging Motivations: Results of a Study Using Psychological Questionnaire

Anna Winnicka¹, Justyna Rozmysłowska², Jan Zając²

1: Warsaw School of Social Sciences and Humanities, Poland; 2: University of Warsaw, Poland

Maladaptive Cognitions Concerning the Internet and Depression

Mario Lehenbauer, Birgit U. Stetina, Verena Seelmann, Ilse Kryspin-Exner

University of Vienna, Austria

Loneliness and Maladaptive Cognitions Concerning Problematic Internet Use

Birgit U. Stetina, Mario Lehenbauer, Oswald D. Kothgassner, Marlene Piffl, Ilse Kryspin-Exner

Vienna University, Austria

Simpson’s Paradox on the Web: The Impact of Cognitive Focus, Sample Size, and Trend Information on Social Inference

Denise Frauendorfer¹, Ulf-Dietrich Reips²

1: University of Zurich, Switzerland; 2: University of Deusto, Spain

Effects of prior knowledge and framing on the validity of traditional pricing research techniques

Olaf Wenzel

SKOPOS GmbH & Co. KG

Propensity Score Weighting: Evidence from an Online Campaign Survey

Michael Bergmann

University Mannheim, Germany

Effects of survey mode in models of voting behaviour at the 2009 German federal election

Ina Bieber, Evelyn Bytzek

Johann Wolfgang Goethe-Universität Frankfurt am Main, Germany

Is the Crowd wise enough to predict the Election Results for the German “Bundestag”?

Thomas M. Donath¹, Christoph Irmer²

1: NORDLIGHT research GmbH, Germany; 2: ODC Services GmbH, Germany

Attributes of e-learning effectiveness

Fredric William Swierczek², Clemens Anton Bechter¹, Jeerawan Chankiew²

1: Euro*MBA, The Netherlands; 2: Thammasat University, Thailand

What’s in a Virtual Smile? Effects of Smilies and Emoticons on Evaluation Processes in Cmc

Sabrina C. Eimler, Tina Ganster, Nicole C. Krämer

University of Duisburg Essen, Germany

Information retrieval based quantitative text mining as foundation for perceptual mapping and information reduction methods. A use case of investigating job announcements.

Karl Ledermüller, Wolfgang Ziniel

WU Vienna, Austria

Content and Link Analyses of Online Offers for Assessing Compliance with Regulatory Requirements

Michael Latzer, Braendle Andreas, Just Natascha, Saurwein Florian

University of Zurich, Switzerland

Measuring Climate Awareness via Search Engine Results

Dietmar Janetzko

National College of Ireland, Ireland (Republic of)

German Language A-List-Blogs: Reinforcement of the Mainstream Media Agenda or Challenge to it?

Martin Zuber

Hochschule Heilbronn, Germany

Who’s an Expert in the Web? Source Effects on the Selection of Online Science Information in Blogs

Stephan Winter, Jana Appel, Kathrin Schielke, Nicole C. Krämer

University Duisburg-Essen, Germany

Online Sources and the Public Sphere: An Analysis of News in German Quality Media

Martin Welker

DGOF e.V., Germany

Climate Change 2.0: Why and how do people use the Web 2.0 in the context of the global phenomenon of climate change?

Monika Taddicken

University Hamburg, Germany

Dark side of the blogosphere: An expedition into squalid corners of Web 2.0

Jan Zajac

University of Warsaw, Poland