Conference Agenda

Overview and details of the sessions of this conference. Please select a date or room to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
Session Overview
Date: Friday, 20/Mar/2015
8:30 Begin Check-In
9:00 Track A: Online Research Methodology and Internet Surveys

Sponsored by GESIS

Track B: Internet and Society

Programme Partner: HIIG

Track C: Social Media Research
Track D: Angewandte Online-Forschung (Applied Online Research) in German

Programme Partner: marktforschung.de

9:00
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10:00
A 7: Consumer Research
Location: Room 248
Chair: Holger Nowak, YouGov Deutschland
 

Online Consumer Search Behaviour: An International, Cross-Sector Analysis

Julia A Jacobs1, Christopher P Holland2,1, Stefan Klein1

1: University of Münster, Germany; 2: University of Manchester, United Kingdom


Modeling Online Hotel Choice: Conjoint analysis as a multivariate alternative to A/B-testing

Christine Hübner, Paolo Cordella

SKIM, Netherlands, The


The role of market research online communities in qualitative market research: Increased situational validity for customer journey measurement concerning low-interest products

Stephan Groll1, Torben Tietz1, Zacharias De Groote2

1: MSR Consulting Group GmbH, Germany; 2: Liveloop GmbH, Germany

B 7: Technology Acceptance
Location: Room 154
Chair: Birgit U. Stetina, Sigmund Freud University
 

The reciprocity effect: how corporate transparency leads to voluntary sharing of personal data

Joris Demmers, Rosanne de Vos

University of Amsterdam


Evaluation of Technology Acceptance of Data glasses based on an application for Smart Ski Goggles

Bernhard Klaus, Daniela Glatz, Astrid Tarkus

evolaris next level, Austria


Debunking the Diagnosis Internet Gaming Disorder: Motivational differences between high engagement and addiction in a German sample of World of Warcraft players

Mario Lehenbauer-Baum1,2, Zuzana Kovacovsky1, Armin Klaps1, Birgit U. Stetina1

1: Sigmund Freud University, Austria; 2: Vanderbilt University, Nashville/Tennessee

C 7: Social Theory in Social Networks
Location: Room 149
Chair: Katharina Kinder-Kurlanda, GESIS - Leibniz Institute for the Social Sciences
 

Minority Status and the strength of Facebook Ties: A test of Social Diversification perspective in the US

Gustavo S. Mesch

University of Haifa, Israel


Self-disclosure on Facebook: Social capital and the match between appropriate media channel and type of disclosed information

Uwe Matzat1, Ruoyun Lin2

1: Eindhoven University of Technology, The Netherlands; 2: University of Tübingen, Germany

D 7: Mit dem Kunden statt über den Kunden: Customer Feedback und Customer Integration
Location: Room 158
Chair: Horst Müller-Peters, marktforschung.de

Redner:

  • Daniela Klos (Head of Customer Strategies, TNS Infratest)
  • Bernhard Keller (Director, MaritzCX)
  • Martin Grupe (ehemaliger Geschäftsführer Vision Critical GmbH)
 

Kulturwandel Kunde – wie man mit „Customer Feedback Management“ Unternehmen zu kundenzentrierten Organisationen transformiert

Daniela Klos

TNS Infratest, Germany


Customer Feedback Management hat zum Ziel, Unternehmenswerte zu stabilisieren und ausbauen. Der Weg dorthin: den Kunden in den Mittelpunkt des Handelns stellen.

Bernhard Keller

MaritzCX, Germany


Die neuen Anforderungen an die Marktforschung oder warum sich die Branche ein Stück weit neu erfinden muss

Martin Grupe

formerly Vision Critical, Germany

10:00
-
10:15
Coffee Break
10:15
-
11:15
A 8: Innovative Topics in Web Surveys
Location: Room 248
Chair: Henner Förstel, MANUFACTS Research & Dialog GmbH
 

Teacher judgments in an online virtual classroom environment: the impact of gender-stereotyping on judgment validity

Markus Hörmann

PH Freiburg, Germany


Using video to re-invigorate the open question

Pete Cape

SSI, United Kingdom


New survey recruiting strategies: Online Panel vs. Mobile Adverting

Holger Lütters

HTW Berlin, Germany

B 8: Representation Online / Offline
Location: Room 154
Chair: Bernhard Keller, MaritzCX
 

Parliamentarians online – Members of the European Parliament and national parliamentarians in comparison

Jessica Kunert

Leuphana University Lüneburg, Germany


The Influence of Urban vs. Rural Residence on the Use of Online Social Networks

Vlad Vasiliu

Haifa University, Israel


Using Evidence from Vote Advice Applications to Estimate Issue Preferences of German Federal Electoral Districts

Dominic Nyhuis

University of Mannheim, Germany

C 8: Social Media Research & Methodology
Location: Room 149
Chair: Brian Fabo, Centre For European Policy Studies
 

Development and Validation of a Scale for Social Exhibitionism on the Internet (SEXI)

Max Vetter1, Constanze Eib2, Sonja Hill-Kloß1, Philip Wollscheid1, Dirk Hagemann1

1: Heidelberg University, Germany; 2: Stockholm University, Sweden


Hijacking the Hashtag: A Case Study of #BreakTheInternet on Twitter

Ognyan Seizov

University of Bremen, Germany


Social Map of Scientific Activities and Collaborations. A Network Study about Social Organizational Structures in Online and Offline Scientific Communities.

Cathleen M. Stuetzer1,2, Thomas Koehler1, Gerhard Thiem2

1: TU Dresden, Germany; 2: HS Mittweida, Germany

D 8: Social Media Research - Potenziale und Grenzen für die Marktforschung
Location: Room 158
Chair: Claas Lübbert, marktforschung.de

Redner:

  • Oliver Tabino (Geschäftsführer, linkfluence Deutschland)
  • Sabine Haas (Geschäftsführerin result) und Johannes Mirus (Teamleitung Forschung & Beratung)
  • Hans-Werner Klein (CIO Twenty54 Labs)
 

#socialmedia_lovers vs.#socialmedia_haters

Oliver Tabino

linkfluence Germany & Q Agentur für Forschung, Germany


Social Media Research – ein überschätzte Methode?

Johannes Mirus, Sabine Haas

result gmbh, Germany


Kunden zu zu hören ist unser Geschäft!

Hans-Werner Klein

Twenty54Labs, Germany

11:15
-
11:45
Coffee Break
11:45
-
12:30
Keynote 2
Location: Aula (Mainzer Str. 5)
 

Quantifying human behaviour with Internet data

Suzy Moat

University of Warwick, United Kingdom

12:30
-
12:50
Award Ceremony
Location: Aula (Mainzer Str. 5)
12:50
-
14:00
Lunch
14:00
-
15:00
A 10: Improving Questionnaires
Location: Room 248
Chair: Daniela Wetzelhütter, Johannes Kepler University
 

Coding Surveys on their Item Characteristics: Reliability Diagnostics

Frank Bais1, Barry Schouten1,2, Vera Toepoel1

1: Utrecht University, Netherlands, The; 2: Statistics Netherlands, Netherlands, The


Approaches for Evaluating Online Survey Response Quality

Nils Glück1,2

1: Cologne University of Applied Sciences, Germany; 2: QuestBack GmbH, Germany


Deep impact or no impact, evaluating opportunities for a new question type: Statement allocation on importance-performance-grid

Sebastian Schmidt

SKOPOS GmbH & Co. KG, Germany

B 10: Bridging Generations
Location: Room 154
Chair: Birgit U. Stetina, Sigmund Freud University
 

Understanding Differentiated Internet Skills among the Elderly

Eszter Hargittai1, Merrie Ringel Morris2, Anne Marie Piper1

1: Northwestern University, United States of America; 2: Microsoft Research, United States of America


Parent-Child Connections on Facebook and Cyberbullying

Gustavo S. Mesch

University of Haifa, Israel

C 10: Corporate Social Media
Location: Room 149
Chair: Anna Schneider, YouGov Deutschland AG
 

Social media and co-creation with the crowd – Success factors of idea contests in the consumer goods industry

Fabian A. Geise

Unitymedia KabelBW GmbH, Germany


Social media as a driver of brand transparency: the effects of proactive disclosure on consumer behavior

Joris Demmers, Anne Sophie Erbé, Jet van Strijp, Claire Wientjes

University of Amsterdam, The Netherlands

D 10: Die Sicht der betrieblichen Marktforschung: Online, Mobile und Co. im Methodenmix
Location: Room 158
Chair: Marco Ottawa, Telekom Deutschland GmbH

Redner:

  • Dr. Ik-Sun Kim-Backmann (Senior Expert Customer Insight, Market Research & Competitive Analysis bei t-online.de & Audience Products, Deutsche Telekom AG)
  • Kerstin Tober (Projektleiterin Marktforschung, Deutsche Bahn AG)
  • Ricardo Rubio González (Head of Research New Media, SevenOne Media)
 

Online Surveys und (sozio)demographischer Wandel: Erste Ergebisse auf der Basis von t-online.de Beta Labs

Ik-Sun Kim-Backmann

Deutsche Telekom AG, Germany


Von PaPi über CATI zu Online und Mobile - die Geschichte der Kundenzufriedenheitsforschung im Schienenpersonenverkehr bei der Deutschen Bahn

Kerstin Tober

Deutsche Bahn AG, Germany


Vom Forschungsgegenstand zum Forschungsinstrument – Wie lassen sich Smartphones sinnvoll und effektiv in der betrieblichen Marktforschung einsetzen?

Ricardo Rubio González

SevenOne Media GmbH, Germany

15:00
-
15:15
Coffee Break
15:15
-
16:15
A 11: Respondent Behaviour and Data Quality
Location: Room 248
Chair: Stephan Groll, MSR Consulting Group GmbH
 

Media Diary Reloaded: Deep Dive into Multiscreen Behavior

Diana Livadic, Alexander Bohn

Ipsos GmbH, Germany


Deficient data quality as a consequence of respondents’ mobility? Response strategies according to mobility in terms of smart-phone usage and location

Daniela Wetzelhütter

Johannes Kepler University, Austria


Online Eye-Tracking of Dynamic Advertising Content in (Mobile) Web-Surveys

Sebastian Berger

Dr. Berger Consult, Austria

B 11: Global ICT Challenges
Location: Room 154
Chair: Olaf Wenzel, IPF Wenzel
 

Online health information and use of online health services: A test of the digital divide paradigm among the chronically ill in Israel

Rita Mano

University of Haifa, Israel

C 11
D 11: Berufsbilder Marktforschung 2020 - Sozialforscher, Marketingberater oder Big-Data-Analyst?
Location: Room 158
Chair: Matthias Fank, Cologne University of Applied Sciences

Redner:

  • Marco Ottawa (Marktforschung Telekom Deutschland)
  • Tilman Rotberg (Global Lead Technology; Technology Key Account Manager Group, GfK)
  • Henner Förstel (Geschäftsführer Manufacts)
  • Patrizia Trolese (Inhaberin pt profession)

 
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