Conference Agenda

Overview and details of the sessions of this conference. Please select a date or room to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
Session Overview
Date: Wednesday, 02/Mar/2016
9:00 Begin Check-In
10:00
-
13:00
Workshop 1
Location: Z 208
 

Erste Schritte mit LimeSurvey – Open Source Software für Onlineumfragen

Frederik Funke

(1) datagladiator.net (2) LINK Institut, Germany

Workshop 2
Location: Z 211
 

First steps with the eScience Platform - sharing data among researchers

Jörg Neumann, Peter Seifert

Dresden University of Technology, Germany

 
13:00
-
14:00
Lunch Break
14:00
-
17:00
Workshop 3
Location: Z 208
 

Web Surveys for Smartphones: Design and Implementation

Mick P. Couper

University of Michigan, United States of America

Workshop 4
Location: Z 312
 

Introduction to R – Next Generation Statistical Software

Oliver Bracht

eoda GmbH, Germany

Workshop 5
Location: Z 308
 

Mitarbeiterbefragungen online (und offline)

Olaf Wenzel

IPF Wenzel - Institut für Personalforschung, Germany

17:00
-
17:15
Break
17:15
-
19:15
DGOF Members Meeting
Location: Z 211
Chair: Otto Hellwig, respondi AG/DGOF, Germany

Annual members meeting of the Deutsche Gesellschaft für Online-Forschung/German Society for Online Research (DGOF).

Guests are welcome.

19:15
-
19:30
Break
19:30
-
22:30
GOR 16 Get-Together
Location: PAB/Z 110
Date: Thursday, 03/Mar/2016
8:00 Begin Check-In
9:00 Track A: Online Research Methodology
Sponsored by GESIS
Track B: Data Science for Policy and Business
Track C: Science 2.0 & Open Science
in cooperation with Science 2.0 Leibniz Research Alliance
Track D: Applied Online Research (Angewandte Online-Forschung)
in cooperation with marktforschung.de
9:00
-
10:15
Opening & Keynote 1
Location: Z 254
 

Online Bubbles

Vincent F. Hendricks

Center for Information and Bubble Studies (CIBS), University of Copenhagen, Denmark

10:15
-
10:45
Break
10:45
-
11:45
A2: Gamification
Location: Z 208
Chair: Florian Keusch, University of Mannheim, Germany
 

Gaming-Genres and Motivation: Why do we play what we play?

Birgit U. Stetina, Armin Klaps, Zuzana Kovacovsky, Jan Aden, Christoph Bendas, Alicia Daude, Katharina Kluss, Mario Lehenbauer-Baum

Sigmund Freud University, Austria


Gamifying Questions Using Text Alone

Pete Cape

SSI, United Kingdom


Using Behavioral Economic Games as Replacement for Grid Questions to Increase Respondent Engagement

Fabian Buder, Matthias Unfried

GfK-Nürnberg e. V., Germany

B2: Data Science for Policy
Location: Z 312
Chair: Nikos Askitas, IZA - Institute for the Study of Labor, Germany
 

The effects of using Facebook and Twitter on candidates’ electoral success: The case of the German Federal Election 2013

Joss Roßmann, Tobias Gummer, Stephen Quinlan

GESIS Leibniz Institute for the Social Sciences, Germany


The impact of Social Networks on accuracy and speed of disaster information. An analysis of the Elbe flooding of 2013

Jana Fischer, Peter Hellmund, Lutz M. Hagen

Technische Universität Dresden, Germany


Internationalization of Climate Change Discourse on Twitter

Cornelia Brantner1, Jürgen Pfeffer2

1: TU Dresden, Germany; 2: Carnegie Mellon University, Pittsburgh, USA

C2: Social Media in Academic Research
Location: Z 308
Chair: Guido Scherp, ZBW Leibniz Information Centre for Economics, Germany
 

Social Network Sites, Citations and Visibility: A Quantitative Analysis of Social Network Membership and its Implications for Academic Reputation

Marcel Dresse1, Isabel Schröder2

1: GESIS - Leibniz Institute for the Social Sciences, Germany; 2: Independent Researcher


Usage of social media and online tools in academic practice

Daniela Pscheida1, Claudia Minet2, Sabrina Herbst1, Steffen Albrecht3, Thomas Köhler1

1: TU Dresden, Germany; 2: HS Mittweida, Germany; 3: KIT Karlsruhe, Germany


Characteristics of Twitter Usage at Scientific Conferences

Steffen Lemke1, Athanasios Mazarakis1, Isabella Peters2

1: Kiel University; 2: ZBW – German National Library of Economics – Leibniz Information Centre for Economics

D2: GOR Best Practice Award 2016 Competition
Location: Z 211
Chair: Oliver Tabino, Q | Agentur für Forschung, Germany
 

The Insight Activation Studio

Anouk Willems1, Tom De Ruyck1, Annemiek Temming2

1: InSites Consulting, Netherlands, The; 2: Danone Dairy, Netherlands, The


Omnichannel Cultural Research – Combining on- and offline ethnographic research for understanding irrational consumer behaviour

Kathleen Ix1, Andrea Wolf2

1: STURM und DRANG, Germany; 2: Sky, Germany


Mark My Words - an innovative methodology for social media research

Sarah Lubjuhn1, Martine Bouman1, Martin van Steijn2

1: Center for Media & Health, Netherlands, The; 2: Endemol, Netherlands, The

11:45
-
12:00
Break
12:00
-
13:00
A3: Representativeness and Biases in Online Panels
Location: Z 208
Chair: Robert Dietrich, Bilendi GmbH, Germany
 

Propensity score weighting in a web-based panel survey: Comparing the effects on attrition biases in attitudinal, behavioral, and socio-demographic variables

Tobias Gummer, Joss Roßmann

GESIS, Germany


Participation in a mixed-mode panel over the course of the field period: An analysis of different response propensity strata

Bella Struminskaya, Tobias Gummer

GESIS - Leibniz Institute for the Social Sciences, Germany

B3: Data Science for Business
Location: Z 312
Chair: Fabian Buder, GfK-Nürnberg e. V., Germany
 

Automatic detection of e-commerce adoption from online data

Desamparados Blazquez, Josep Domenech, José A. Gil, Ana Pont

Universitat Politècnica de València, Spain


Into the Jungle: What Big Data needs Market Research for

Hannes Schettler

IfaD - Institut für angewandte Datenanalyse GmbH, Germany


Utilizing Twitter as a journalistic work-tool: the Israeli case-study

Vered Malka, Yaron Ariel

Yezreel Valley College, Israel

C3: Collaboration and Engagement
Location: Z 308
Chair: Guido Scherp, ZBW Leibniz Information Centre for Economics, Germany
 

Science 2.0: Online Media Use and Attitudes towards Climate Change

Monika Taddicken, Susann Kohout, Anne Reif

Technische Universität Braunschweig, Germany


Under peer pressure: Peer Effects in Collaborative Content Generation on German Wikipedia

Olga Slivko

Centre for European Economic Research (ZEW), Mannheim, Germany


Engagement patterns of nontraditional students in the Questionnaire Design for Social Surveys Coursera MOOC

Evgenia Samoilova1, Florian Keusch1,3, Frauke Kreuter1,2,3

1: University of Mannheim, Germany; 2: Institute for Employment Research (IAB), Germany; 3: University of Michigan, USA

D3: Was steht auf dem Spiel: Wird Research sinnlos?
Location: PAB/Z 110
Chair: Thomas Perry, Grenzgänger, Germany

Diskutieren Sie mit dem Grenzgänger-Team

Ein Angebot von Grenzgänger, moderiert von Prof. Dirk Frank, Geoffrey Hildbrand, Thomas Perry und Beate Waibel-Flanz.


 

Was steht auf dem Spiel: Wird Research sinnlos?

Thomas Perry, Dirk Frank, Geoffrey Hildbrand, Beate Waibel-Flanz

Grenzgänger, Germany

13:00
-
14:00
Lunch Break
14:00
-
15:30
Panel Discussion: The Big Show-Stopper: Online Research in the Stranglehold of Data Protection Regulation?
Location: Z 211
Chair: Horst Müller-Peters, marktforschung.de, Germany

Panellists:

  • Andrea Schweizer (Lawyer, Kanzlei Prof. Schweizer, Germany)
  • Dr. Thomas Rodenhausen (President, Harris Interactive AG, Germany)
  • Kim Leonard Smouter (Government Affairs Manager, ESOMAR, The Netherlands)

Discussion host: Prof. Horst Müller-Peters (marktforschung.de)

 

The Big Show-Stopper: Online Research in the Stranglehold of Data Protection Regulation?

Horst Müller-Peters

marktforschung.de, Germany

Poster Session I: Online Research Methodology
Location: PAB/Z 110
 

Panel Online: how important is the recruitment mode ?

Beatrice Bartoli

Demetra Opinioni.net, Italy


Non-response in evaluation of teaching

Birte Brinkmöller, Boris Forthmann, Meinald T. Thielsch

University of Muenster, Germany


Impulsiveness, Speed and Reliability in Online Questionnaire

Christopher Harms

Rheinische Friedrich-Wilhelms-Universität Bonn, Germany


Human vs. artificial intelligence: Are software solutions already able to replace human beings?

Martina Koch

advise research gmbh, Germany


Evolving Online Survey Environment and the Burden of Mobile Responding

Joris Mulder, Marika de Bruijne, Marije Oudejans

CentERdata - Tilburg University, The Netherlands


Changing the scoring procedure and the response format to get the most out of multiple-choice tests conducted online

Martin Papenberg, Birk Diedenhofen, Jochen Musch

Heinrich-Heine University, Germany


Using passive data from a meter to complement survey data in order to study online behaviors?

Melanie Revilla1, Carlos Ochoa2

1: RECSM, Universitat Pompeu Fabra, Spain; 2: Netquest


The Adequacy of Outlier Definitions based on Response Time Distributions in Web Surveys: A Paradata Usability Study

Stephan Schlosser, Jan Karem Höhne

University of Göttingen, Germany


Mobile app respondents: a study on panel engagement

Nicolas Scharioth, Kathrin Tschida

POLLION GmbH, Germany

Poster Session II: Social Media and Internet Research
Location: PAB/Z 110
 

Digital workers by design? An example from the on-demand economy

Brian Fabo1,2, Ilaria Maselli2

1: Central European University, Hungary; 2: Centre for European Policy Studies, Belgium


Algorithmic Transformation of the Public Sphere

Lutz Hagen, Anne-Marie In der Au, Mareike Wieland

University of Technology Dresden, Germany


Pegidas Echo Chamber - And other Uses of Facebook to Dresdens Notorious Political Movement

Peter Hellmund, Lutz Hagen

TU Dresden, Germany


Searching for cancer apps on the Google Play Store for android apps: the question of topical relevance

Christine Franziska Marton

University of Toronto, Canada


Qualifying the Quantified Self – How self-tracking data are shared online

Mareike Oehrl

Graduate of University of Hohenheim


The Key Factors of Success of Corporate Communications in Facebook: Results of a Quantitative Online Survey

Malte Wattenberg1, Michael Niggemeier2

1: Bielefeld University of Applied Sciences, Germany; 2: Lemgo University of Applied Sciences, Germany


Digital Information Skills from a procedural perspective – Age related differences in strategies for information searching in the Internet

Mareike Wieland

TU Dresden, Germany


Time stability of user perception of website aesthetics

Dustin Witte1, Gerrit Hirschfeld2, Meinald T. Thielsch1

1: University of Muenster, Germany; 2: University of Applied Sciences Osnabrück, Germany

Poster Session III: Applied Online Research
Location: PAB/Z 110
 

Use the power of Virality. How to predict the success of a viral ad?

Daria Arkhipova

Ipsos GmbH, Germany


Teaching Web Surveys Methods. Classroom Experiences Among University Instructors

Wojciech Jablonski

University of Lodz, Poland


The assessment of new employment opportunities for internally displaced persons in Ukraine

Natalia Kharchenko1, Oleksandr Pereverziev2

1: Kiev International Institute of Sociology, Ukraine; 2: National University of "Kyiv-Mohyla Academy"


Fit4You - an online survey for the transition from school to vocational training / study

Thomas Köhler1, Lisette Härtel2, Friedrich Funke3, Jörg Neumann1, Anne Ossowski4, Lisa Helwig4, Juliane Bartsch4, Nicole Sander4

1: TU Dresden, Media Centre, Germany; 2: GWT Dresden, Germany; 3: TU Dresden, Faculty of Education, Germany; 4: TU Dresden, Institute of Vocational Education, Germany


Conceptual construction and interaction in a Math Virtual Learning Community

Ingrid Lugo1, Claudia Lucía Ordoñez2, Thomas Köhler1

1: Technische Universität Dresden, Germany; 2: Universidad Nacional de Colombia


Mixed-Method Approaches in Enterprise Social Software Evaluation

Jan-Mathis Schnurr, Christina Bülow, Sebastian Behrendt

Universität der Bundeswehr München, Germany


Using web tools for reducing the Scientist-Practitioner Gap – Effects of interactivity on the utilization of scientific knowledge

Meinald T. Thielsch1, Friederike Gerlach2, Greta Müller3, Guido Hertel1

1: University of Muenster, Germany; 2: University of Kassel, Germany; 3: HRpepper GmbH & Co. KGaA, Germany

15:30
-
15:45
Break
15:45
-
16:45
A5: Measurement in Mobile Web Surveys
Location: Z 208
Chair: Bella Struminskaya, GESIS - Leibniz Institute for the Social Sciences, Germany
 

Open narrative questions in PC and smartphones: is the device playing a role?

Melanie Revilla1, Carlos Ochoa2

1: RECSM, Universitat Pompeu Fabra, Spain; 2: Netquest


Grids versus Item-by-Item Designs on Smartphones

Mick P. Couper

University of Michigan, United States of America


A study on panel engagement in a mobile survey app

Nicolas Scharioth, Kathrin Tschida

POLLION GmbH, Germany

B5: Social Media Usage and Communication
Location: Z 312
Chair: Martin Welker, HMKW Hochschule für Medien, Kommunikation und Wirtschaft // University of Applied Sciences, Germany
 

Comparison of Facebook and WhatsApp usages.

Yaron Ariel, Vlad Vasiliu

Yezreel Academic College, Israel


The two sides of social media friendship – Positive and negative outcomes of making ‘friends’ in social networks

Christian Bosau, Anna Katrin Bosch

Rheinische Fachhochschule Köln, Germany


Few-to-many communication. Public figures’ self-promotion on Twitter through 'joint performances' in small networked constellations

Peter Berglez

Örebro University, Sweden

C5: GOR Thesis Award 2016 Competition: Bachelor/Master
Location: Z 308
Chair: Meinald T. Thielsch, University of Muenster, Germany
 

Motivated Underreporting and Response Propensity: Do persons likely to respond give better answers to filter and eligibility questions?

Jessica Wengrzik

GESIS – Leibniz-Institute for the Social Sciences, Germany


Attentional Bias in Pathological Internet Gamers using a web-based Addiction Stroop

Franziska Jeromin

Philipps-University Marburg, Germany


The Aesthetics of Online Corporate Annual Reports - An application of the VisAWI

Manuel Wirth

WWU Muenster, Germany

D5: Segmentierung und Profiling: Die Zukunft der Zielgruppen
Location: Z 211
Chair: Horst Müller-Peters, marktforschung.de, Germany

Speakers:

  • Manfred Tautscher, Gesellschafter und Geschäftsführer & Jan Hecht, Senior Research & Consulting, SINUS Markt- und Sozialforschung GmbH,
  • Dörthe Peters, Product Manager Profiles, YouGov Deutschland AG
  • Stefan Herbert, Manager Technical Sales & Alexander Frank, Technical Sales Specialist Predictive Analytics, IBM Analytics: "Von der Kundensegmentierung zur zielgenauen Ansprache des Kunden durch Predictive Customer Insight"
 

Die Sinus Milieus® im digitalen Zeitalter

Manfred Tautscher, Jan Hecht

SINUS Markt- und Sozialforschung GmbH, Germany


Das nächste Level der Zielgruppenanalyse: Connecting Big Data mit YouGov Profiles

Dörthe Peters

YouGov Deutschland AG, Germany


Von der Kundensegmentierung zur zielgenauen Ansprache des Kunden durch Predictive Customer Insight

Stefan Herbert, Alexander Frank

IBM Analytics, Germany

16:45
-
17:00
Break
17:00
-
18:00
A6: Unit and Item Nonresponse
Location: Z 208
Chair: Pete Cape, SSI, United Kingdom
 

Effects of Issue Salience, Questionnaire Design and Incentives on Web Survey Response Rates

Annika Hentschel, Arne Müller

InnoGames GmbH, Germany


How the Placement of the Linkage Consent Question Impacts the Consent Rate in an Online Establishment Survey

Basha Vicari1, Joseph Sakshaug2

1: Institute for Employment Research, Germany; 2: University of Manchester, UK


Consequences of the forced answering option within online surveys: Do higher item response rates come at the expense of participation and answer quality?

Philipp Sischka1, Jean Philippe Décieux1, Alexandra Mergener2, Kristina Neufang3

1: University of Luxembourg, Luxembourg; 2: Federal Institute for Vocational Education and Training (BIBB), Germany; 3: University of Trier, Germany

B6: Social Media and Society
Location: Z 312
Chair: Evgenia Samoilova, University of Mannheim, Germany
 

Public Agenda 2.0: Comparing data from traditional and new media during the 2015 Israeli election

Yaron Ariel, Vered Malka, Ruth Avidar, Dana Weimann-Saks

Yezreel Valley College, Israel


The benefits of the diary method for mobile communication research

Bernadette Kneidinger-Müller

University of Bamberg, Germany

C6: GOR Thesis Award 2016 Competition: Dissertations
Location: Z 308
Chair: Meinald T. Thielsch, University of Muenster, Germany
 

Visualizing Research Fields Based on Scholarly Communication on the Web

Peter Kraker

Know Center


Risks and Uses of communication on Social Networking Sites: Theoretical Modeling and Empirical Findings Applying the Theory of Reasoned Action

Julia Niemann

Hanover University of Music, Drama & Media, Germany


Online corporate communication management: Management concepts, Multi Loop Model, and Social Media Governance

Anne Linke

University of Leipzig, Germany

D6: Welcome to the future! Besser – Schneller – Effizienter. Start-up-Szene Marktforschung
Location: Z 211
Chair: Otto Hellwig, respondi AG/DGOF, Germany

Teilnehmer:

  • Thomas Fandrich, COO quantilope
  • Nico Jaspers, CEO Dalia Research
  • Jonathan Kurfess, CEO appinio
  • Nicolas Scharioth, CEO pollion
  • Bastian Verdel, CXO CXlive

 
Moderation: Otto Hellwig, CEO respondi AG, Vorstand DGOF

 

Welcome to the future! Besser – Schneller – Effizienter. Start-up-Szene Marktforschung

Otto Hellwig

respondi AG/DGOF, Germany

20:00 GOR 16 Party

Location: KIEZKLUB (Louisenstrasse 55, 01099 Dresden)

The GOR Party is sponsored by Norstat Deutschland.

The GOR Best Practice Award 2016 will be awarded at the Party!

Drinks and fingerfood included in the ticket price.
You need a valid ticket for the party. Your party ticket is included if you have a conference ticket for all days or a day ticket for Thursday!

Date: Friday, 04/Mar/2016
8:30 Begin Check-In
9:00 Track A: Online Research Methodology
Sponsored by GESIS
Track B: Data Science for Policy and Business
Track C: Science 2.0 & Open Science
in cooperation with Science 2.0 Leibniz Research Alliance
Track D: Angewandte Online-Forschung (Applied Online Research)
in cooperation with marktforschung.de
9:00
-
10:00
A7: Data Quality and Representativeness
Location: Z 208
Chair: Wojciech Jablonski, University of Lodz, Poland
 

Comparing Data Quality Between Online Panel and River Samples

Mingnan Liu

SurveyMonkey, United States of America


Calibrating Results of Classical Market Research with Innovative Online Research

Andreas Minarski, Dr. Oliver Kohl

m-result, Market Research & Management Consulting GmbH, Germany


Beyond Sociodemographics – Enhancing the Representativity of Online Surveys via Psychological and Survey-Related Factors

Sven Vollnhals

University of Mainz (JGU), Germany

B7: Online Advertising and Consumer Behaviour
Location: Z 312
Chair: Daniele Toninelli, University of Bergamo, Italy
 

Elaboration Likelihood Model and Hedonic Consumption Theories on Online Advertising

Maria Elena Aramendia-Muneta

Universidad Pública de Navarra, Spain


Mobile vs Desktop Online Consumer Search Behaviour

Julia A Jacobs1, Stefan Klein1, Christopher P Holland1,2

1: University of Münster, Germany; 2: Manchester Business School, United Kingdom


Differentiation of virality and popularity in online social networks: A proposed model

Vlad Vasiliu

University Of Haifa, Israel

C7: eScience-Research Network Saxony I
Location: Z 308
Chair: Carsten Felden, Technical University Bergakademie Freiberg, Germany
Chair: Thomas Köhler, TU Dresden, Germany
 

Dynamic Communities. Harnessing Relational Research on Floating Publics

Klaus Liepelt1, Thomas Köhler2, Kristan Schneider1, Dirk Labudde1, Rika Fleck1, Markus Denk1

1: HS Mittweida, Germany; 2: TU Dresden, Germany


What may an e-scientist need: Available Methods, Tools and Functions

Claudia Koschtial, Carsten Felden

Technical University Bergakademie Freiberg, Germany


Is E-Science a part of an all-day work life of all scientists?

Daniela Pscheida1, Claudia Koschtial2

1: University of Technology Dresden, Germany; 2: Technical University Bergakademie Freiberg, Germany

D7: Digital Research & Tool Session I
Location: Z 211
Chair: Oliver Tabino, Q | Agentur für Forschung, Germany

Teilnehmer:

  • Sebastian Pertramer (uberMetrics Technologies)
  • Julia Lehmann (Talkwalker)
  • Elena Artiles (Brandwatch)

Moderation: Oliver Tabino (Q Agentur für Forschung & DGOF)

 

Digital Research & Tool Session I: Digital Research – Chancen und Herausforderungen

Oliver Tabino

Q | Agentur für Forschung, Germany

10:00
-
10:15
Break
10:15
-
11:00
Keynote 2
Location: Z 254
 

Rich and Reliable Signals: Making Responsible Choices for Working with Social Interaction Data

Jana Diesner

University of Illinois at Urbana-Champaign, United States of America

11:00
-
11:45
Award Ceremony
Location: Z 254
11:45
-
12:00
Break
12:00
-
13:00
A9: Paradata and New Developments
Location: Z 208
Chair: Alexandra Ils, Goethe-University Frankfurt am Main, Germany
 

Pitfalls and opportunities of research using passive metering software

Kathrin Kissau, Dominic Fischer

NET-Metrix AG, Switzerland


Effects of motivating question types with graphical support in multi channel design studies

Holger Lütters1, Malte Freksa2, Sandra Vitt3

1: HTW Berlin, Germany; 2: GapFish GmbH, Germany; 3: Mediengruppe RTL Deutschland


Analyzing Cognitive Burden of Survey Questions with Paradata: A Web Survey Experiment

Jan Karem Höhne1, Stephan Schlosser1, Dagmar Krebs2

1: University of Göttingen, Germany; 2: University of Giessen, Germany

B9: Demos: Showcasing New Technical Developments
Location: Z 312
Chair: Julia Niemann, Hanover University of Music, Drama & Media, Germany
 

Gaining ethnographic insights with qualitative online communities

Zacharias de Groote

Liveloop GmbH, Germany


Moving research methodology toward escience

Thomas Köhler1, Pscheida Daniela1, Scherp Ansgar2, Koschtial Claudia3, Felden Carsten3, Neumann Jörg1

1: TU Dresden, Germany; 2: ZBW Hamburg, Germany; 3: TU Bergakamdie Freiberg


PageFocus: A Paradata Tool to Detect Window Switching Behavior in Online Tests

Birk Diedenhofen, Jochen Musch

University of Düsseldorf, Germany

C9: eScience-Research Network Saxony II
Location: Z 308
Chair: Claudia Koschtial, Technical University Bergakademie Freiberg, Germany
Chair: Thomas Köhler, TU Dresden, Germany
 

Introduction: Sustainable networks in online research

Thomas Weith, Philip Pohlenz, Sarah Berndt, Jana Zscheichler

Leibniz-Zentrum für Agrarlandschaftsforschung Müncheberg (ZALF) e.V., Germany


Roundtable discussion: eScience platform evaluation

Thomas Köhler

TU Dresden, Germany

D9: Cool, ich bin Marktforscher?! Von Hard facts, Soft facts und einem Berufsbild im Wandel
Location: Z 211
Chair: Claas Lübbert, marktforschung.de, Germany

Teilnehmer:

  • Sabine Menzel (Director Consumer & Market Insights L’Oréal Deutschland GmbH)
  • Olaf Hofmann (Geschäftsführer SKOPOS Institut für Markt- und Kommunikationsforschung GmbH & Co. KG)
  • Stephan Teuber (Geschäftsführer GIM Gesellschaft für Innovative Marktforschung mbH)
  • Svenja Prins (Senior Project Director & Director Communications, Happy Thinking People)

Moderation: Dorothee Ragg (Redakteurin, marktforschung.de)

 

Cool, ich bin Marktforscher?! Von Hard facts, Soft facts und einem Berufsbild im Wandel

Dorothee Ragg

marktforschung.de, Germany

13:00
-
14:00
Lunch Break
14:00
-
15:00
A10: Mode Effects in Mobile Web Surveys
Location: Z 208
Chair: Patrick Schmich, Robert Koch-Institute, Germany
Chair: Stefan Albrecht, Robert Koch-Institut, Germany
 

Device Effects - How different screen sizes affect answers in online surveys

Beat Fischer, Felix Bernet

LINK Institut, Switzerland


Does the Use of Smartphones to Participate in Web Surveys Affect the Survey Experience when Sensitive Questions are Proposed?

Daniele Toninelli1, Melanie Revilla2

1: University of Bergamo, Italy; 2: RECSM - Universitat Pompeu Fabra, Spain


Web vs. Mobile Web – An Experimental Study of Mode Effects

Florian Keusch1, Ting Yan2

1: University of Mannheim, Germany; 2: Westat, United States

B10: Human-Computer Interaction
Location: Z 312
Chair: Sarah Lubjuhn, Center for Media & Health, Netherlands, The
 

An approach to evaluate technology acceptance based on the example of the educational app Pocket Code

Astrid Tarkus1, Daniela Glatz1, Mauthner Katrin1, Anja Petri2, Wolfgang Slany2

1: evolaris next level, Austria; 2: Dept for Softwaretechnology, Graz University of Technology, Austria


TinSort: Asking Market Research Questions the Tinder Way

Holger Lütters1, Daniel Westphal1, Gené van Heerden2

1: HTW Berlin, Germany; 2: University of Pretoria, South Africa


Usability Research in the Digital Age. How Websites and Apps Do Benefit From Task-Based Online Research Approaches

Sebastian Schmidt, Till Winkler

SKOPOS GmbH & Co. KG, Germany

C10: Meet & Greet: GOR16 Programme Committee & DGOF
Location: Z 308
Chair: Cathleen M. Stuetzer, Johannes Gutenberg University Mainz, Germany

Meet the GOR16 programme committee and learn more about the DGOF activities.

Use your chance to meet the people who have put together the GOR16 programme.

You have the option to ask all your questions about the GOR conference series and further activities of DGOF such as financial research support (DGOF-Forschungsförderung) and DGOF publications.

D10: Digital Research & Tool Session II
Location: Z 211
Chair: Oliver Tabino, Q | Agentur für Forschung, Germany

Teilnehmer:

  • Sebastian Pertramer (uberMetrics Technologies)
  • Julia Lehmann (Talkwalker)
  • Elena Artiles (Brandwatch)

Moderation: Oliver Tabino (Q Agentur für Forschung & DGOF)

 

Let’s get serious….. Interaktive Session zur Social Media Forschung

Oliver Tabino

Q | Agentur für Forschung, Germany

15:00
-
15:15
Break
15:15
-
16:15
A11: Special Topics in Web Surveys
Location: Z 208
Chair: Jan Karem Höhne, University of Goettingen, Germany
 

Web Surveys versus Other Survey Modes: An Updated Meta-Analysis Comparing Response Rates

Jessica Wengrzik1, Michael Bosnjak1, Katja Lozar Manfreda2

1: GESIS – Leibniz-Institute for the Social Sciences, Germany; 2: University of Ljubljana, Slovenia


Situational influences on the responses in employee surveys. A behavioral scientific approach to identify and limit situational influences in employee surveys

Marcel Brodalle, Katharina Zimoch, Pasqua Engels

SKOPOS VIEW GmbH & Co. KG


The length and content of clarification features in Web surveys

Anke Metzler, Marek Fuchs

Darmstadt University of Technology, Germany

B11: Improving Methods
Location: Z 312
Chair: Christine Franziska Marton, University of Toronto, Canada
 

Participant stimulation in a mixed-method scenario employing a web-based diary application and focus groups

Sven Pagel, Christian Seemann, Tobias Simon

Hochschule Mainz, University of Applied Sciences, Mainz, Germany


Testing cognitive ability online – influences on user experience and test acceptance

Anna-Sophie Ulfert, Michael Ott

Justus-Liebig-Universität Gießen, Germany

C11: Ich weiß, was Du nächsten Sommer tun wirst – Über sich verändernde Beziehungen zwischen Online-Sphäre, Gesellschaft und Individuum
Location: Z 211
Chair: Sebastian Götte, aproxima, Germany

Teilnehmer:

  • Prof. Dr. Matthias Hagen, Bauhaus University Weimar
  • Dr. Daniela Otto, Augsburg University
  • Jörg Friedrich, INDAL GmbH

Moderation: Sebastian Götte, aproxima

 

Ich weiß, was Du nächsten Sommer tun wirst – Über sich verändernde Beziehungen zwischen Online-Sphäre, Gesellschaft und Individuum

Sebastian Götte

aproxima, Germany

D11: tba
16:15
-
17:00
Farewell Drinks
Location: Z 211

Sponsored by aproxima

Joins us for a goodbye drink before heading home!


 
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